Embedded freelance designer, supporting Smartrike’s global marketing and product communication. Led end-to-end design across packaging, catalogs, retail and POS materials, trade shows, and print and digital campaigns.
Contributed to the evolution of the brand’s visual language by developing illustration systems, typographic approaches, and layout frameworks adopted across markets. Worked closely with the Creative Director and Product Marketing Manager, with strong autonomy within brand guidelines. Delivered production-ready assets for international, multilingual, and multi-channel retail environments.
2024 - ongoing freelance Branding & Marketing deisgner
Typographic and graphic solutions developed for specific products and campaigns were later integrated into Smartrike’s official brand guidelines, shaping a cohesive visual language across teams and markets. The work spanned print, product, and digital assets, balancing hands-on execution with strategic brand consistency across touchpoints.